You know who I’m talking about, right?
Those slick Italian/European/Suave looking
sales people at the mall who stand at the
entrance to a high end skincare store, and
they sweetly hand you a sample.
When you take it, they say - “hey, come here
and let me get you something for your eyes…”
DON’T DO IT - unless you want to buy.
I call them “annoying” but the truth is, they
are brilliant at their marketing funnel.
Here’s what happened to me when I fell SUCKER
to the
game…
He proceeded to treat ONE of my eyes with this
magic “facelift in a bottle” potion…but not the other.
And, I ended up in my Yoga class with one eye
looking “refreshed” and the other feeling jealous!
I felt lopsided!!!
And, more importantly, I learned some good marketing
concepts which I will share with YOU!
First, he gave me something that appeared to be
“no
strings” attached, right?
As soon as I allowed him to place that little skincare
sample in my hand, he enticed me in with
ANOTHER
freebie.
And, once I was in the store, he used some marketing
magic on me to entice me to BUY.
I didn’t buy because I’m not a fan of those kind
of chemicals in my skincare products, BUT, I
learned
some good marketing lessons.
Being interested and a “giver” first is magical
with your target audience.
How are you doing with this?
When you think back on the last 10 conversations
you had with someone on your list, a friend on Facebook
and so on, about your business or your products, how
would you rate it on the “giving” scale?
Are you marketing; asking good questions and determining
if there is a NEED for what
you offer?
Or, are you going right for the KILL!!!!!
Do you remember what your prospect’s number 1 question
is?
“What’s In It For ME?”
“Why does this matter to me?”
Something like that.
Think about your own “buying” habits.
If you are like me and have been sucked
into the mall
skincare funnel before, you
know what I mean.
Why did you go?
Because
you saw some potential VALUE
and something in it for you, right?
Every week, I get emails and Facebook messages
asking me what they are doing wrong with
their marketing.
And, when I take a look at what they
are doing,
I see that they are VERY confused on
MARKETING vs SELLING
If you’d like to learn the difference, and
get clear on how to be a good conversation
starter…a good marketer….and someone that
others will LISTEN to, then check out
Facebook For Direct Sales Profits
The cool thing is, what we do online and
offline are interchangeable. Or they should
be.
Learn the skills online and take them offline.
And, learn the skills offline and then take them
online.
PS - When you know how to invite people
to preview what you offer, AFTER you
have brought them
effectively into your
funnel, you won't ever feel icky, or
salesy.
Facebook For Direct Sales Profits